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Helping $5M+ service businesses navigate the messy middle - where growth demands more than bookkeeping, but not quite a full-time Controller
Welcome
Going from bookkeeper to in-house Controller is a big leap.
Up until $5M, most bookkeepers are brilliant at categorizing transactions and reconciling history. But few step back to diagnose the full financial picture, implement fraud-preventing controls, or deliver timely insights that drive tomorrow’s decisions.
Meanwhile, once you’re ready for an in-house Controller, the real payoff comes when they can dive into full-time team leadership, strategic reporting, and building forward-looking systems that support growth - not backtracking through clean-up.
That’s where we come in.
We specialize in the in-between - the messy middle where $5M+ service businesses often stall. With over two decades of experience, we build the financial backbone that founders need to scale with confidence. We take what your bookkeeper started and elevate it with elements like diagnostic reviews, fraud-preventing controls, team training, and systems that hum. We pass the baton from bookkeeper to your first full-time Controller cleanly, with precision and care.
This is strategic financial leadership, arm-in-arm. Not outsourced. Not transactional. Just the kind of partnership that has made founders say -
“You're my rock.”
82%
1 out of every 2 small businesses close within the first 5 years. Of these, 82% fail due to poor cash flow management.
60%
60% of small businesses experience at least 1 fraud attempt.
80%
80% of business leaders say that real-time cash visibility is non-negotiable.
John H,
VP Engineering
Jennifer was instrumental in helping Qwick scale... She handled many things...from managing/building the team to helping to close our large volume of A/R...Jennifer also helped lead our executive team through closing our Series B which was being done in one of the biggest VC downturns in decades.
Lauren R,
VP Media & Analytics
Jennifer is an excellent asset to any team. She is a problem-solver, easy to get along with, and extremely intelligent. There is nobody that's more genuine or a harder worker. Anybody would be lucky to have Jennifer.
Rob W,
Senior Leader & Founder
I highly recommend Jennifer to handle your business finances. She is not only an excellent bookkeeper, but also exceptional at maintaining financial records, performing month-end and year-end accounting tasks, cash flow analysis, and offering recommendations for reducing expenses and increasing profits. She has a positive, can-do attitude and would be a great addition to any business!
Fortified FINANCIALS helps $5M+ service business owners eliminate financial blind spots, detect vulnerabilities, and build scalable, profitable systems. We fortify financial functions - from team to tech, from financials to fraud - through our 5 Pillar Framework, laying a resilient and compliant foundation that leaders can trust for long-term stability and growth.
What You Gain Beyond the Numbers...
Holistic Viewpoint: Comprehensive Accounting Solutions
More than bookkeeping, payroll, or reporting, we deliver all-in-one financial enablement designed to scale. Immersed in both operations and strategy, we act as part of your accounting leadership - building the systems, controls, and insights that make the transition to full‑time Controller seamless and ensure you capture the full value of that investment.
Experienced Accounting Professionals & Executives
With over 20 years of experience, we bring more than technical expertise - we bring perspective. Clients receive practical solutions, clear problem‑solving, and insights from service‑based industries. We’ve built and led award‑winning teams, proving that results come not just from strategy, but from people working together with intention.
Boutique, Curated Partnerships
We’re not a volume shop - we intentionally serve a curated client list so every partnership gets the depth it deserves. You’re never a number here. Our high‑touch advisory and consulting approach means we dive into the unique intricacies of your business, tailoring solutions with care, clarity, and stewardship.
